
Went for lunch this afternoon nearby my house, this sign board caught my attention. It's a Korean restaurant named after a popular korean tv series currently being aired in Malaysia - "Dae Jang Geum" (english name is "Jewel in the Palace"). It has, since months back, took the helm of being the most watched TV series in Hong Kong (what happened to all the TVB series?!?), Taiwan and Japan. The show focuses on the life of Jang-geum, the first female royal physician in the Joseon Dynasty in Korea. The main theme is her perseverence, as well as the portrayal of traditional Korean culture, including Korean royal court culinary and medicine.
Now watch what the Koreans have achieved through making of a tv-series:
1) Export of local entertainment content, this is the obvious one.
2) Promotion of Korean tourism - A typical tour to Korea nowadays include a trip to the MBC Yangju Studio - the filming site of "Dae Jang Geum". The sets was built by MBC for the shooting of the series and have been purchased by the South Korean government and has since turned into a tourist attraction.
3) Promotion of Korean ancient culturs & customs - The series was filmed following close to the real ancient culture and customs that the Korean practiced. One would noticed that the ancient Koreans lived many similiraties to the Chinese, the language, character sets, dressing, formalities etc.
4) Promotion of Korean culinary - The series focuses most of its time on affairs and matters revolving around the kitchen of the royal king in the palace. From preparation of cooking recipes, cooking method, its nutritious/healing value, to its serving sequence, the producer made it a point to provide the audiences full visual enjoyment of the delicated korean culinary.
Well, we use Korean-made cellphones, drive Korean-made cars, staying/working in building with Korean-built lifts and escalators, watches our DVDs on a Korean-made TV/DVD Player, now watching Korean-made tv series, hmmm, what's next I wonder, speaking Korean?!?